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18 Oct 14 - Internet Advertising News

Google losing online ad dollars to Facebook: eMarketer
NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market.

Watch Online Ad Fraud “Bots” in Action
The online advertising industry is battling an ongoing fraud problem. Industry analysts estimate marketers waste millions of dollars a year buying Internet ads that aren't delivered to real humans, but to hijacked computers known as “bots” instead.

Forrester: US Online Display Ad Spending will Nearly Double by 2019
Spending on Internet display advertising in the US will nearly double over the next five years, according to Forrester Research.

Facebook is unleashing its ads—and surveillance—onto the internet at large
Online advertising—the business that powers much of the internet—has a fundamental problem. And Facebook thinks it has a solution.

Ads Tied to Web Searches Criticized as Deceptive
Google said it has “always prominently labeled advertisements.” Clicks on search ads are projected to generate roughly $55 billion in world-wide revenue this year, nearly half of all online-advertising revenue, according to researchers Zenith Optimedia.

Digital Media to Take Center Stage at Advertising Week
ZenithOptimedia predicts that Internet advertising will command about 24% of the $523 billion that is expected to be spent on ads around the globe in 2014.

Slow ad clicks hamper Google
Google's search-advertising business remains profitable, but its newer ventures - including display advertising, online video site YouTube and longer-term projects such as delivering internet service from high-altitude balloons - have lower profit ...

With Atlas, Facebook advertisers can follow you around the Web
The move, if successful, could help Facebook expand its reach and take on Google as the top dog of Internet advertising, an industry estimated to reach more than $140 billion this year.

Campaigns find space for Internet ads booked up: report
YouTube inventory for certain online ads is reportedly almost gone in states including New Hampshire, where Republican Scott Brown (left) is attempting to oust U.S.

In 2018, internet advertising in India will be just like 2013: promising but small
Internet advertising in India will grow the fastest among all media segments in the next five years, but in 2018 it will still be less than half the size of television and print, in a markedly different trajectory from global trends, a new report by ...

Radio has been way too timid in its reaction to the online ad industry: Bob ...
“The assertions and opinions of experts are masquerading as facts,” he said, then began to question the so called facts and figures behind what internet advertising experts have said. “No one ever goes back and checks up on what they said. Today we will.”

Report: Global digital advertising spend propelled by ad tech innovations
Mobile Internet advertising, however, is the fastest growing space. It is forecast to increase by 67 per cent this year and account for 20 per cent of all Internet advertising. ZenithOptimedia expects mobile to climb to 25 per cent in 2015 and 30 per ...

Google's Internet Ad Growth Slows; Shares Slide After Q3 Earnings Miss
Google shares dipped in after-hours trading Thursday after it reported quarterly earnings and revenue that fell short of analysts' estimates.

Online Advertising Market in China explored in new report
Advertising has become one of the core functions for corporates in the current market scenario. Consumers are rapidly becoming more aware about brand differentiations which make it very important for the companies to choose the right mechanism to ...

Turning the tables on online advertisers
In the world of modern Internet advertising, what makes us different is what makes us valuable. To maximize that value, ads are often sold through a complex auction.

Is Digital Advertising Ready to Ditch the Click?
The internet is awash in page views. In August, roughly 3.5 trillion web pages were loaded on computers worldwide, according to measurement firm ComScore.

Global Internet Advertising market to grow at a CAGR of 11.75 percent by 2018
Global Internet Advertising Market 2014-2018 is a new market research publication announced by Reportstack. Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising ...

Explore Global internet advertising market that is poised to grow at a CAGR of ...
The report covers the Americas, EMEA and APAC regions; it also covers Global Internet Advertising market landscape and its growth prospects in the coming years.

Charities resist internet advertising in favour of direct mail
... last year went on internet advertising, despite it representing 46% of the total UK advertising market, according to the research.

Facebook Aims to Shrink Google's Lead in Digital Ads
Atlas is an "ad server," helping companies decide where to place ads online. An advertiser pays Atlas to show ads to a certain number of people within targeted demographic groups—such as college-educated women between the ages of 31 and 47.

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