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18 Oct 14 - Marketing News

Digital junk: food and beverage marketing on Facebook
But while government action has stalled and the debate rages on about how best to combat this growing public health disaster, junk food manufacturers continue to aggressively market and sell vast amounts of energy-dense, nutrition-poor food and drinks.

Position Vacant: Marketing Manager
You will be responsible for developing and implementing the club's marketing campaigns, activating the club's strategic brand management and execution, ensuring brand consistency across all internal and external stakeholders and enhancing the brand by ...

What to avoid in a marketing strategy – don't be a one channel wonder
In order to not only survive but to thrive and cut through to a target audience in today's highly competitive market place, franchise marketing managers must avoid relying on a single channel alone. Traditionally it has been enough of a challenge to ...

Ensighten acquires Anametrixs for marketing analytics boost
Tag and data management vendor, Ensighten, has acquired marketing analytics provider, Anametrix, as it looks to shore up a stronger position in the race to own marketing budgets. In a statement, Ensighten said the purchase of Anametrix's Agile ...

How Facebook Is Used To Market Junk Food
We all know obesity is a common, serious, and costly health issue. But while government action has stalled and the debate rages on about how best to combat this growing public health disaster, junk food manufacturers continue to aggressively market and ...

Uniforms a weapon in the school marketing wars
In a time when parents need more help than ever with uniform costs, pulling the economic rug from under them is likely to have dire consequences.

Marketing Officer
Develop and deliver marketing, communications and graphic design briefs within “Virtually Done” which is a service for Volunteering Queensland full members.

Eagle Boys forges marketing venture with Fat Pizza movie amid reports of ...
National marketing manager Clare O'Brien, who joined the pizza firm six months ago, declined to comment on reports of disillusioned store owners and legal battles, but insisted the number of franchisees has stabilised at 170 and that a 12-month ...

6 Tools To Jump Start Your Video Content Marketing
Content marketing is more than a trend. It's here to stay. The only thing that seems to have changed as the technique has evolved is the media through which marketers reach out to customers. Content marketing has moved from social media and blogs to ...

Obsession with digital in marketing inhibits innovation, says SapientNitro
Our obsession with all things digital in marketing may come at the cost of early insights into other more exotic concepts, according to Phil Phelan, national strategy director for Australia at SapientNitro.

New issue! The October-November 2014 issue of Marketing is out now ...
The October-November 2014 issue of Marketing is now on sale on newsstands, for most digital devices via Zinio (and specifically for Android via Google Play).

How Digital Marketing Is Destroying Your Business
I'm always up for a good Lewis Black-style rant. So pretend that I'm practically shouting this to you in his inimitable I'm-about-to-have-a-stroke way.

Turning marketing automation data around to drive innovation
When the executives in an organisation start evaluating whether or not they should embark on a marketing automation journey, they are obviously going to ask themselves what return they should expect from doing so.

Marketing lessons from Greenpeace v Shell via Lego
October 9, 2014, was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban Arctic oil exploration by attacking firms associated ...

Partner Marketing Communications Manager - Leading Global Tech Brand
The ideal candidate will have an impressive background in channel or retail marketing and will have experience marketing consumer electronics at an international level, ideally throughout the Asia Pacific region, with eight to 10 years experience in ...

Marketing and research agency Meat and Livestock Australia closes its Perth ...
“We had one staff member in WA and because of the reducing levy revenue and the need to prioritise export markets we took the decision to take those trade marketing roles (supporting retail butchers and food service) out of the domestic market,” said ...

Marketing Communications Manager
Reporting to the Director of Marketing and Fundraising, the Marketing and Communications Manager will lead all marketing and communications activities of the organisation, providing strategic communication direction as well as operational and creative ...

Five ways to amplify your results from content marketing
Investment in content marketing is expected to grow 61%, according to the Association for Data-driven Marketing (Australia).

MFAA committed to helping brokers improve their online marketing
The MFAA's consumer website, mortgageandfinancehelp.com.au (formerly The Essentials of Borrowing) has seen organic traffic to the site surge by 200% in three months.

Marketing and Communications Manager
Reporting to the Director of Marketing and Fundraising, the Marketing and Communications Manager will lead all marketing and communications activities of the organisation, providing strategic communication direction as well as operational and creative ...



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