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5 Tips to Online Success

16 Oct 12

1. Stand Out

It is important to stand out when it comes to online business success. The internet is saturated with thousands of websites that provide the same product or service that you do. In order to stand out you need to have a clear focus on what will drive your business forward. Target your message to the right audience in order to reach the right audience for your product or service.

2. Be Clear on the Purpose of a Page

As well as having a clear focus on your general business, you need to be clear on the purpose of each page on your website. You need to ask this question, "Does the visitor do what you want them to do when they visit the page?". If the answer is yes more often than not, then you`re on the right track.

3. Direct the Traffic

Sometimes a visitor looking for a specific bit of information lands in the wrong place on your website. If the visitor is not directed to the relevant page, then you might lose this lead. It is important to direct the traffic effectively via automatic redirects or through simple navigation menus. Put yourself in the visitors` shoes and navigate through your website. You`ll be pleasantly suprised on how many simple improvements you come up with in the process.

4. Monitor Behaviour and Adapt

If haven`t already got a Google Analytics account, sign up and get one. It`s free and it`s effective in monitoring traffic on your website.

5. Be Reliable and Consistent

If you`re reliable and consistent, then your customer will become an advocate of your product or service. A great service is the best marketing tool that will drive your business to success.

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Other Chapters

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Keyword Targeting

Creating a Search Engine Friendly Website

Website Canonicalization

Managing Your Content

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Knowing Your Target Audience

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