[Web Backlinks]

Creating a Search Engine Friendly Website

11 Sep 10

Creating a search engine friendly website is simple - your content must be mostly in HTML text format. Images, Flash files, movies, applets, etc. are not visible to search engines. Therefore, when presenting non-textual content on your page, it must be accompanied by some kind of text transcript, for example:

  • Images must have ALT attributes assigned.
  • Java or Flash plugins must have their content repeated in text format.
  • Movies must have a text summary somewhere on the page.

Your website must also have crawlable link structure. This means that every page you want to promote must be accessible via a direct link, and not "blocked" because of one of the following reasons:

  • Link is only accessible after you submit a form - search engines cannot process forms.
  • Too many links on a page - keep it under 100. Normally search engines only crawl about 100 links for every page.
  • Links are in Frames or iFrames. Search engine cannot understand the structure of a "framed" website therefore your website might not be catalogued correctly.
  • Ensure links arenít blocked by robots.txt or the meta robots tag.
  • Links are in a Java, Flash component, or other plugins.
  • Links are "trapped" inside complex Javascript.

keywords: search engine friendly, crawlable content

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Other Chapters

SEO Quick Tips

Keyword Targeting

Creating a Search Engine Friendly Website

Website Canonicalization

Managing Your Content

Researching Keywords for Your Website

Link Building

SEO Doníts

Using Keywords Effectively

Putting it All Together With Google Analytics

Knowing Your Target Audience

Should I Hire an SEO Company

Will The Penguin Update Affect My Website Position

5 Tips to Online Success

Track Your Progress in Google Search Engine Results Effectively

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